- redirect
- redirect re‧di‧rect [ˌriːdaɪˈrekt, -d-] verb [transitive]1. to use money, effort etc for a different purpose:redirect something into/to something
• We are redirecting funds to other departments.
• Management effort needs to be redirected into strategy and decision-making.
2. to send someone's letters to their new address from an address that they have left; = FORWARD:• All mail will be redirected to our new offices.
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redirect UK US /ˌriːdɪˈrekt/ verb [T]► to use money, assets, etc. for a different purpose from the one they were originally intended for: redirect sth (from sth) to sth »Cost savings have allowed companies to redirect resources to other projects.
redirect money/resources/funds »Some of the money driving the internet advertising boom has been redirected from television marketing budgets.
redirect sth into/toward(s) sth »Most of the subsidies are redirected to environmental schemes.
»Prices have been slashed by 15%, with advertising revenues redirected towards younger, more upmarket buyers.
► COMMUNICATIONS to send mail to someone's new address: »We asked the Post Office to redirect all our mail.
► COMMUNICATIONS if someone redirects a telephone call, the call automatically goes through to a second number, rather than the one originally called: redirect sth to sth »More than 15,000 students signed up to a scheme to have all their calls redirected to a personal number.
Financial and business terms. 2012.
